RETAIL MARKET POTENTIAL: A COMPARATIVE ANALYSIS OF EMERGING MARKETS

Resumo

Retail companies are looking to emerging markets for growth in their businesses as a result of the decline among advanced economies. This study sets out to discuss 21 emerging countries and their importance in a world-wide economy. We study the performance of emerging markets in terms of economic and non-economic variables. The study compares the two periods: 1990-1999 and 2000-2008. We find that on the economic front, member nations have made good progress during the new millennium. We also benchmark the performance of emerging markets against China in terms of economic variables.