The emergence of ethical retailers in fashion and apparel industry

Resumo

Trilha Acadêmica: Responsabilidade Social e Sustentabilidade Abstract: This study aims to understand new practices and innovations in fashion and apparel retail firms, through a multi-case study, in order to observe whether “ethical retailers” are different from traditional and fast fashion retailers. First, we identify in the literature the key characteristics of traditional and fast fashion retail paradigm. Then, we present the firms composing the case study and summarize their key characteristics into groups of suggested themes defying the traditional and fast fashion paradigm. Last, we analyze the empirical evidence and the observations regarding the comparison between emerging ethical retailers and ruling paradigms on the industry to then propose an empirical definition of ethical fashion, which is the main contribution of our study.