Aratu Digital: estudo sobre moeda social digital em Indiaroba – Sergipe

Aratu Digital Social Currency Study

Abstract

The research project's general objective is to understand the implementation of the Aratu Digital social currency as a tool for social and economic development in the city of Indiaroba/SE. Social currencies, such as Aratu Digital, function as tools for financial inclusion and economic development, and in contexts where access to traditional banking systems is restricted, these currencies circulate within a specific community, strengthening local ties and promoting economic resilience. The Aratu Digital currency was adopted in Indiaroba with the aim of increasing the internal circulation of financial resources, which are often directed to large urban centers, weakening the local economy. This initiative seeks to combat social inequalities and encourage economic development, keeping resources within the community and stimulating local commerce. The study highlights that, despite the transformative potential, the sustainability of social currencies strongly depends on community engagement, essential to ensure that resources continue to circulate locally. In addition to generating academic knowledge, research can also develop strategies that promote social innovation and sustainable development, serving as an example for other communities facing similar socioeconomic challenges.