Digital strategy in times of quantum computing and artificial intelligence

Abstract

In this paper, we explore how emerging technologies reshape digital transformation strategies. Artificial intelligence has already revolutionized the way organizations operate and make decisions, while quantum computing and other new paradigms open uncertain, yet promising paths for the future. Business leaders across all sectors face the same dilemma: making technological investment decisions without knowing the future direction of its evolution. Digital transformation strategy today cannot overlook this constantly evolving landscape.

To address this challenge, we conducted a Delphi study with experts, gathering insights across multiple iterative rounds. We revealed risks and opportunities of late or inadequate technology adoption. We identified critical factors for success: aligning technology initiatives with business goals, strengthening collaboration between technology teams and business areas, and fostering a culture of innovation, adaptability, and experimentation grounded in leadership commitment.

By connecting emerging topics such as artificial intelligence and quantum computing to the broader agenda of digital transformation, we provide practical guidance for leaders navigating technological uncertainty. Our study outlines a roadmap that combines immediate action with long-term foresight, helping organizations remain competitive in a rapidly changing environment.