Mall Sweet Mall: Are we witnessing the death of an icon?

Resumo

Is the era of shopping malls ending? While in Brazil the shopping mall industry continues expanding, in the United States the increase in the number of closures of malls over the last decade casts doubt about the future of these temples of modern consumption. This paper discusses the trends currently affecting the shopping mall industry and, using the system dynamics method, presents a model to explain the dynamics guiding the interplay of consumer needs and the business proposition of shopping malls. The model also accounts for the presence of tipping points that can accelerate the death of a mall under special circumstances. The paper emphasizes the role of dynamic capabilities in keeping shopping malls attuned to changing consumer needs and presents five scenarios to explore common threats to a mall’s business model, including the growth in online shopping and the occurrence of turbulent economic cycles.

TRILHA: 1.Estratégias e Gestão Varejista.