CONSUMER CULTURE THEORY (CCT): A LITERATURE REVIEW

Resumo

This paper aims at identify, interpret and summarize the available international literature onConsumer Culture Theory available on the Scopus abstract and citation database. ConsumerCulture Theory was introduced by Arnould and Thompson in 2015 an it is defined as a groupof studies addresses dynamic relationships between consumer actions, the marketplace andcultural meanings. We used a systematic literature review approach with bibliometricstechnics and content analysis. Our sample had 137 articles, from 32 journals and 220 authorsand co-authors. We were able to identity the growth of the research over the last 14 years ofdevelopment. The journal with most publications on CCT was “Marketing Theory” and theUnited States is still the country with more publications. We conclude reaffirming therelevance of CCT to consumer research and limitations and suggestions to further studies. Trilha Acadêmica: Cultura de Consumo