The climate effect on the sale of hygiene and beauty products

Resumo

This article analyzes the effect of climate variables on the sales of hygiene and beauty products, for its realization meteorological data used public data bases from the national institute of meteorology while  sales data were collected through 262 pharmacies in southern Brazil over 5 years, representing more than 80 million transactions and providing the statistical robustness required. Using the fixed-effects panel data model, a methodology characterized by the combined use of time series and cross-sections, it is estimated that the variables with the greatest influence on sales are temperature and precipitation. The main hypothesis tested in this study, that climatic variables have a significant effect on sales, could be confirmed for some categories, with different influences between them.