How does Generation Z handle their financial behavior? A multimethod study of a credit union’s members in Rio Grande do Sul (BR)

Autores

  • Fernando Carlini Guimarães PUCRS
  • Cintia Paese Giacomello Universidade de Caxias do Sul
  • Djeniffer De Bortoli Cooperativa de crédito, poupança e investimento de Carlos Barbosa - Sicredi Serrana
  • Cassiane Werner Cooperativa de crédito, poupança e investimento de Carlos Barbosa - Sicredi Serrana

Resumo

This project investigates how family socialization of financial practices impacts financial behavior of Generation Z. Data comes from a credit union that operates in 23 cities in the southernmost state of Brazil (Rio Grande do Sul). A multi-method approach was used. First qualitative in-depth interviews were applied to 19 members (clients) and then a series of quantitative statistical analyses were conducted analyzing financial records of 10,484 clients. Joint analysis of the qualitative and the quantitative studies point to evidence that Generation Z has overall good financial behavior, especially saving habits and conscious use of credit. They set up big financial goals and have the apparent discipline needed to carry them out. They are truly the “digital natives” that Generational Cohort Theory would imply and they actively use their knowledge and skills as a way to financially socialize their families in this ever-evolving complex financial landscape.

Keywords: Generation Z, Financial socialization, Financial behavior, Financial well-being

Biografia do Autor

Fernando Carlini Guimarães, PUCRS

Aluno do programa de pós-graduação em administração da escola de negócios da PUCRS. Área de Marketing.

Cintia Paese Giacomello, Universidade de Caxias do Sul

Professora e pesquisadora dos programas de pós-graduação em Administração e Engenharia de Produção da UCS

Djeniffer De Bortoli, Cooperativa de crédito, poupança e investimento de Carlos Barbosa - Sicredi Serrana

Gerente de ciclo de crédito

Cassiane Werner, Cooperativa de crédito, poupança e investimento de Carlos Barbosa - Sicredi Serrana

Assessora de negócios

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Publicado

2020-10-19

Conferência

CLAV 2020 - 13o. Congresso Latino Americano de Varejo e Consumo

Modalidade

Artigos - Científicos