THE BRAZILIAN PLAYER OF LEAGUE OF LEGENDS: PROFILE AND PLAYING MOTIVATION

Resumo

The aim of this paper is to identify the profile of the Brazilian player of League of legends by understanding the motivations that lead them to play. The video games industry is a growing market with the potential to provide interest insights to the field of consumer research. League of Legends is a MOBA game developed by Riot Games in 2009 and had over 100 monthly players in 2016. We used a quantitative approach to achieve the research goal. The Digital Games Motivation Scale (DGMS) was applied in a survey with 240 players. PLS-SEM was utilized to identify how this motivation affect the behavior of the players. We found that pastime, performance, habit and agency were the most important motives for the players and motivation has a greater impact when it comes to the number of hours the player spends on the game daily, the number of matches they play daily, the interest they have in buying game items with real money and the number of matches they play daily. Finally, the limitations of the study and suggestions for future research are presented.

Trilha: Comportamento do Consumidor